Hark: Ex-Apple Designer and Serial Entrepreneur Are Building the Future AI Interface

Brett Adcock is not a man who thinks small. After building Figure, the company behind one of the world's most talked-about humanoid robots, he has now launched into a new project: Hark, a secretive AI lab with ambitions to redefine how humans interact with artificial intelligence.

In an internal memo shared with TechCrunch, Adcock's message is clear. Today's AI models aren't nearly intelligent enough, they feel quite dumb, and the devices we use to access them were designed in a pre-AI era. The vision is a system closer to Jarvis or Her from science fiction, an assistant that anticipates, adapts, and genuinely cares about its user.

To realize this, he brought in Abidur Chowdhury, the designer credited with leading the team that created the iPhone Air. Chowdhury left Apple last fall after meeting Adcock and buying into his vision. Product details are intentionally sparse, but Hark says they will design multimodal end-to-end models, hardware, and interfaces in tandem, creating a fully integrated system where nothing is an afterthought.

The system will feature persistent memory of the user's life and will be able to listen, see, and interact with the world in real time.

It is an ambitious positioning in a market where OpenAI, Anthropic, and Google are fighting for the same users. But Adcock has demonstrated before that he is willing to make long-term bets in robotics and autonomy. Hark looks set to become his next major play, with the human interface as the battlefield.