OpenAI launches new ChatGPT Pro tier for $100/month
JH
Joachim HøgbyOpenAI today launched a new ChatGPT Pro subscription tier priced at $100 per month, positioning itself between the existing Plus plan ($20/month) and the expensive Pro plan ($200/month).
What's included in the new $100 tier?
The new mid-tier plan is designed for users who need advanced tools and models throughout the week, offering:
- 5x higher usage limits than ChatGPT Plus
- 10x Codex usage compared to Plus (limited time)
- Access to all Pro models and advanced features
- Same core capabilities as the $200 Pro plan, but with lower usage limits
Pro tier differentiation
OpenAI now has three Pro levels:
- $200 Pro: "Heavy lifting" - 20x higher limits than Plus, for continuous workflows
- $100 Pro: "Real projects" - 5x higher limits than Plus, for significant usage
- Both get same functionality: Pro models, Codex, Deep Research, image creation, memory, and file uploads
Strategic positioning
The launch shows OpenAI's focus on capturing different user segments:
- Casual users: Plus ($20)
- Professionals: New Pro ($100)
- Power users: Premium Pro ($200)
This move comes as competition intensifies between AI providers for enterprise customers and professional users with higher willingness to pay.
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