OpenAI launches new ChatGPT Pro tier for $100/month

OpenAI today launched a new ChatGPT Pro subscription tier priced at $100 per month, positioning itself between the existing Plus plan ($20/month) and the expensive Pro plan ($200/month).

What's included in the new $100 tier?

The new mid-tier plan is designed for users who need advanced tools and models throughout the week, offering:

• 5x higher usage limits than ChatGPT Plus
• 10x Codex usage compared to Plus (limited time)
• Access to all Pro models and advanced features
• Same core capabilities as the $200 Pro plan, but with lower usage limits

Pro tier differentiation

OpenAI now has three Pro levels:

• $200 Pro: "Heavy lifting" - 20x higher limits than Plus, for continuous workflows
• $100 Pro: "Real projects" - 5x higher limits than Plus, for significant usage
• Both get same functionality: Pro models, Codex, Deep Research, image creation, memory, and file uploads

Strategic positioning

The launch shows OpenAI's focus on capturing different user segments:

• Casual users: Plus ($20)
• Professionals: New Pro ($100)
• Power users: Premium Pro ($200)

This move comes as competition intensifies between AI providers for enterprise customers and professional users with higher willingness to pay.