Bluesky launches Attie: AI app that lets you create personal feeds using plain language

Bluesky is stepping into the AI world with the launch of Attie, a new app that lets users create custom social feeds using natural language prompts.

Instead of writing code, you simply tell Attie what you want to see. Say "posts about plants" or "tech news without crypto," and the AI curates your feed accordingly. Under the hood, Attie uses Anthropic's Claude model.

The app is built on Bluesky's decentralized AT Protocol, meaning feeds created in Attie also work in the main app and other AT Protocol applications. Attie was developed by Jay Graber's innovation team as a standalone product.

Bluesky has supported custom feeds since May 2023, but they required technical knowledge or third-party tools. Attie dramatically lowers the barrier by letting anyone shape their digital experience through natural conversation.

With over 42 million users at the start of 2026, Bluesky is betting heavily on differentiating from X and other platforms. Attie represents a vision where users own their algorithms, not the platform.