Picsart Launches AI Agent Marketplace: 'Hire' Specialized AI Assistants

Creative Work Meets the Agent Economy

Picsart, the AI-powered design platform with over 150 million users, is launching an AI agent marketplace where creators can "hire" specialized AI assistants for specific production tasks.

What's New?

The marketplace lets content creators delegate repetitive tasks to dedicated AI agents — from resizing content for different social media platforms, to editing product photos on Shopify and remixing videos for TikTok and Instagram.

The concept mirrors gig economy platforms for human freelancers, but with AI agents as the "providers." The creator sets requirements, chooses an agent, and results are delivered automatically.

Practical Use Cases

• Social media production: Automatic content adaptation to the right format per platform
• E-commerce photography: Product photo editing directly in Shopify workflows
• Video remix: Converting and adapting video content for different channels
• Batch operations: Large volumes of creative material processed without manual effort

What Does This Mean for the Creative Industry?

Picsart's approach is notable because it significantly lowers the threshold for agentic AI. Instead of setting up complex automation systems, designers and marketers can now "hire" AI help on-demand — like ordering a freelancer on Upwork, but with second-level delivery.

This is part of a broader shift in 2026 where platforms compete to offer AI agents as specialized services rather than general tools.

Enterprise Perspective

For companies producing large volumes of product images for B2B catalogs, such marketplaces represent an interesting opportunity: automated adaptation of product photos to different channel formats without manual editing for each individual image.